B2B marketing podcast featuring Jim Williams, VP at Influitive

 

Jim Williams is the VP of Marketing at Influitive 

Influitive is an emerging software company in the advocate marketing space. Jim Williams oversees marketing strategy, advocacy marketing, demand generation, content marketing, product marketing, social media and public relations. In this b2b marketing podcast he talks about what's helping Influitive drive 400% year over year revenue growth.

Listen to this B2B marketing podcast with Jim Williams from Influitive

You can subscribe to this podcast using iTunes 

@ B2B Marketing Podcast

SLIDESHARE: Innovative Content Marketing From B2B Brands

40+ Brands with Innovative B2B Content Marketing from Triblio

I recently asked several marketing professionals in my network the following question: Is there a brand that you would consider an innovator or leader when it comes to their B2B content marketing? The growth of B2B Content Marketing keeps growing and with growth comes the need to differentiate and innovate in order to garner attention through the noise. Dozens of case studies, polls, statistics and white papers prove that B2B Content Marketing drives engagement, trust and conversions. Some of the brands that popped up frequently as I surveyed these marketing professionals were: Hubspot, UPS, American Express, Salesforce, GE, IBM, LinkedIn. All the B2B brands that the marketing professionals mentioned below share one thing in common. The brands are able to illicit an emotional connection, provide relevancy and have an overall “WOW Factor” that make their content marketing pop and stand out from the masses. Brands that are able to be innovative and creative with their content marketing will have a higher probability of success with their campaigns. The various B2B brands mentioned by the 21 marketing professionals below are sharing and producing the most innovative content…but what exactly is innovative content? 

 See More At 

The Brands With The Most Innovative Content Marketing

INFOGRAPHIC: 50+ Social Selling Tools & Platforms

Sales 2.0 Tools aka The Sales Conversation Prism Infographic

How To Use LinkedIn for Social Selling {VIDEO}

Miami LinkedIn & Miami Social Selling Speaker Video

LinkedIn Speaker Video Reel 2014 from Jeff Zelaya

30 Second Speech by Bryan Dyson - The Former CEO of Coca Cola

Reviews of Miami Social Media Speaker

Jeff Zelaya is Miami born, professional public speaker and social selling trainer. 

Jeff graduated from Florida International University with a Bachelors Degree in Marketing Management and a Certificate in Sales and Customer Relationship Management. Jeff Zelaya was a Award Winning student and won 1st place nationally at the AMA Collegiate Sales Competition and also helped led the AMA organization in winning 1st place as a Chapter internationally.  

Click here to see the full news story on the FIU Business website. Besides social selling, he also teaches on the topics of LinkedIn, Personal Branding, Social Media Marketing and Public Relations 

In the video above you'll find reviews from: 

Steve Mackey

Kionne “KJ” McCoy

Yvonne Lombardo

Marc Purtell

Brian Breslin

Interested in learning more about how to work with Marketing Consultant, Jeff Zelaya? Click HERE to contact Jeff and request more information. 

"It's Always about the ROI" - Jeff Zelaya

"Rules to Success: #1 Show up, #2 Make sure it's at the right place" - Jeff Zelaya

Jay Z, Beyonce and Solange Beat Down by Internet Memes

Jay Z was beat down by Sister-in-law Solange Knowles. TMZ broke the news and blasted this Carter/Knowles Family Feud for the world to see. Here's the video:

Jay Z PHYSICALLY ATTACKED by Beyonce's Sister Solange - Watch More Celebrity Videos or Subscribe

According to TMZ, the fight happened in the elevator at the Standard Hotel in NYC. This was during the MET gala. It's unclear why the two were fighting but the Social Media world has it's own theories and their own memes + hashtag to go along with it. Check out some of the funniest Jay Z and Solange memes that we found while browsing the #whatjayzsaidtosolange hashtag on twitter and instagram.

Click here to see more Beyonce, Solange and Jay Z Memes

LinkedIn Trainer and Social Selling Expert

In our ever-changing field of marketing, sales and social media, Jeff Zelaya is at the forefront of Social Selling. In Jeff's presentations he will teach you and your sales force how to leverage various social media channels as effective selling tools. His training will open your eyes to the limitless possibilities for Sales 2.0. Most sales executives have a Linkedin profile but few know how to really leverage it for maximum results. Jeff Zelaya will make sure that you learn all the tips, strategies and practices that will make you more effective with social media and use it to increase sales.

 In the Social Selling webinar below LinkedIn expert Jeff Zelaya teaches you his proven strategies, tactics and secrets for using LinkedIn to prospecting, generate more leads, close more business and increase your profits.

 

Trying To Motivate People To Change? Reward Them!

Want to build sales, change consumer reaction to your marketing?

Then reward them. 

GWP - Gift With Purchase is a great way to build sales!

What’s in it for me? Motivate people by answering this question with a reward. Buy this notebook get a FREE backpack. Agree to meet with me and I will give your a Starbucks Gift Card. These are but 2 examples of using gifts to increase sales. In addition to building sales a gift/reward can create great awareness for your business. Try to offer a gift/reward that ties into and supports your product, service and business! If you offer  athletic gear or clothing then a FREE water bottle makes sense. If you are a dermatologist, then a gift of body or sun tan lotion would be excellent. But we often get the gift/reward wrong. We don’t offer a strong enough reward - or a sufficiently clear call to action. So here’s a mini-marketing refresh on strengthening the reward part of your benefit exchange. If you’re trying to persuade someone to do something, think about sharpening the “what’s in it for me?” answer with a better reward. A compelling reward has five important attributes - it should be: immediate personal reflective of your audience’s values better than competing rewards credible. Immediate: The best rewards are available to our audience right away. Few of us take action based  on a reward that we expect to receive in the far future. It is human nature to seek instant satisfaction  over distant gratification. So think about what your call to action will do for someone in the short term.  Eating a hamburger satisfies our hunger, drinking beer makes the ball game more fun, and wearing  cologne makes us feel sexier. Donating to charity makes us feel we made a difference for one person,  today. How can you show an immediate result may be possible? Personal: The reward needs to make people feel their life will be better as individuals or within  their tight circles of friends, family and community. Take the attributes of what you want people  to do and sell them as benefits. What will recycling or sidewalks or education policy do for your  audience?  At the end of the day, the personal connection, not the grand concept, grabs our attention. Grounded in audience values: We can’t easily change what other people believe, but by plugging  into their existing mind-set we unleash great power behind our message. Make sure the reward  you are offering is something others seek - not just what you want. Those two things are rarely  the same, but we often imagine they are! Better than the competition: Think competitively about your reward. Is it better than what  people get for doing nothing - or something else? Don’t forget there’s a reason people aren't taking action. They may be deriving benefits from those behaviors. How can you make your reward better than what people get from maintaining the status quo? Credible: Last, you need to make sure the claim of your benefit is believable. People need to believe they can get the reward. Show other people gaining the promised benefit or telling a good story can bolster your case.  Make the promise change credible. If people aren’t doing what you want, you may find out why by reviewing this list. Are you making your offer sufficiently irresistible? Or could you sweeten the reward in one of these areas? It’s worth the effort to consider, because a great benefit exchange makes it far easier (and faster) to get to yes.

Become Visible

The best advice I can offer is be out there with your marketing, i.e. unless you are out there marketing you won't build the awareness necessary to move your business forward. There is never a perfect plan or execution of it, so realize that the hare actually wins the race and the tortoise is an also ran. Email once a week, use social media often, (but don't sell, be personal and informative) and use video where ever possible. Every day video and You Tube become more important.

Adopt A Gray Wolf Gray wolves inhabit mostly wild and inaccessible areas in a very limited portion of their former range within North America. Their diet consists of deer and smaller prey, such as beavers and hares. Gray wolves are part of the dog or Canidae family, a group characterized by their intelligence and adaptability. Like other members of the dog family, wolves are very territorial, laying claim to familiar den sites, travel routes and feeding grounds. Wolves suffer not only from habitat loss, but they also endure revenge killings for attacks on wild stock.

Infographic: The Fear of Public Speaking

Courtesy of: Miami Public Speakers

10 Keys To A Super Web Site!

1. Keep search engines in mind when designing your site. Include keywords and META tags in your Web pages to improve your ranking with search engines.

2. Include an “Opt-in” form to collect your visitors’ email addresses. An opt-in form captures the email addresses of interested prospects and gives you permission to email them. Getting your visitors’ e-mail addresses and building opt-in email lists is essential to staying in touch with your prospects and turning your visitors into buyers. Offer something valuable to get your potential buyers’ email addresses such as a free report, newsletter, consultation, discount, or special offer.

3. Stay in touch with your visitors. Visitors rarely a conversion the first time they visit a site. They want to get to know you before they are willing to spend money. Communicate consistently with your prospects through online newsletters and email messages. Give potential buyers reasons to return. Provide valuable information via social media and email. Mention what’s new on your site. Provide special offers and discounts to your contacts. Invite them to visit your Web site again and again. These techniques work. Try them and watch your prospects become buyers.

4. Design your Web site based on your Unique Selling Proposition. Why should prospects buy from you instead of your competition? What sets you apart? What makes your products and services unique, better, and more desirable? Do you provide hard-to-find expertise, the best customer service, lowest prices, highest quality, fastest service, or strongest guarantee? Back up your claims with testimonials, statistics, results of studies, and other data. Stand out from your competition. Offer more. Make your offers unique. Be original.

5. Put the benefits of your site and your USP right on top of your home page. Many Web visitors never scroll down past the first screen of information. Give your potential buyers the information they need as quickly as possible.

6. Ask for feedback. Find out what potential buyers want. Use feedback forms and email surveys to conduct market research. Ask what products and information they’re interested in. What benefits are most appealing. What price they would pay. Analyze the feedback and adapt your site as needed.

7. Write compelling sales copy. Effective copy works just as well on the Internet as it does in direct mail. Write to-the-point copy. Attract potential buyers with benefits. Start each Web page with a compelling, benefit-oriented headline. Tests have proven that the more you tell, the more you sell. If people aren’t interested in your products or services, they won’t read past the first paragraph. If they are interested, you can’t tell them enough.

8. Motivate readers to do what you want them to do with action verbs. A call to action such as “call now,” “order now,” and “click here” can dramatically increase sales. Give precise instructions. Tell them exactly what to do. For example, tell them to subscribe to your ezine and give you their email addresses. For more examples of action verbs, see our article “Increase Sales, Subscriptions, and Traffic With Action Words.”

9. Make purchasing easy. Take a good look at your ordering process.

10. Include your URL on each Web page. This will make it easier for people to go back to your Web site when printing or saving your Web pages.


Take a look at your website and see how many of these elements are missing. Implement these proven direct marketing strategies now to increase your online sales.

Go Mobile Or Get Left Behind

Why You Need A Mobile Site

Check your web results/Google Analytics probably 20% or more of your traffic is coming from iPhones and other smartphones. Without a mobile site chances are you are not making the most of the visits from mobile sources.

2013 is the year you must make it easy for your customers/clients and potential new ones

to engage with you on their smartphones. There are now 1 BILLION smartphones on the planet.

Mobile is a huge opportunity. It allows us to reach people at new moments, including dawn (66% wake up with their phone). Around 67% of people already shop on their phone. 
 

You cannot afford to ignore mobile any more than you can ignore the Internet.
This will be the year that more people are interacting with their smartphones than on their desktops.

Are you ready?
 

The first step is to assess how you’re doing given the number of people reading your

emails, visiting your site and learning about your business on their phones.

Read your emails and visit your site from your smartphone. Try to shop,
sign up or any web site action offered.

See what happens when you try to move across devices as most people do ‐ 

from desktop to tablet to phone.

Ask yourself:
 

1. People come to you for information.  Is your website mobile‐friendly so that information is easy to find and use, on any device?

2. Are your emails easy to read on mobile devices?  Do the calls to action on your emails lead to easy ways to respond on mobile?

3. Are your events mobile‐friendly?  Can people easily check the agenda online during the event ‐ and share content via social media?

4. Are important articles or reference materials available in a format that can be read on a mobile device?

5. Is it easy to share your content on social media with a click or two on a mobile device?

No?  Then you could be missing out on opportunities in an era when they are more often than not on their smartphones.  
 

Note: Mobile, like all technology, doesn’t work on its own. You still need a compelling call to action and conversion strategy that reaches people at the right time!

Turn to SAS Digital, they build great mobile sites, ask the Southland Mall! (view it from your phone to see the mobile site)

Make Sure Your Web Makes A Great 1st Impression

 

The impression your web site creates can make your business soar or decline.  

All of your web site visitors are potential leads and new customers!
Your homepage is  the place where you can make that valuable first impression.

Make sure you make a great impression. Please realize you are selling the
unique characteristics, qualities, products and services you provide.

It is a competitive world and your web site should make your look world class and the top
in your field.

Your home page should highlight what makes you special and the best choice!

All the referrals you get are verified by viewing your web site, make sure you convert
those referrals to customers/clients.

Don't expect a web site to build your business if you:

>have a "cookie cutter" web site and look like everyone else

>don't promote your special qualities on the home page

>don't make it easy for someone to connect with you digitally

>don't use video to get your message across

>you don't update your home page often

Here are some basic tips on how to optimize your homepage and help direct users where you want them:

Bring all important content above the fold. If a user needs to scroll down to see a registration form, it might as well be on a different page entirely. Keeping all valuable functionality and content high on the page will maximize exposure and heighten general engagement levels.

Experiment with color contrasts. Our attention immediately goes to that which jumps out at us. Consider highlighting important sections, buttons or areas of your site with a different color to emphasize and draw the user’s eye.

Above all, keep it simple. Whatever the goal of your site may be, try to keep the homepage as straightforward as possible. If some users find the initial page overwhelming, confusing or difficult to navigate, then chances are they won’t stick around.

Video is the Key to Success - Guest Post by Sas Digital

Video Is The Key To Success

 

 

The video in the following email generated over 100 clicks!

The phone rang non-stop plus the agent received numerous emails.

Just include a video icon!

 

Email Video Marketing works.

We had seen the data and grasped that video is an engaging and powerful medium 
for any business or organization!

It’s clear that video is making an impact.

Online retailer Zappos claims  a 6–30% increase in conversions on product pages that have videos!

Let us shoot a FREE video for you and develop an email featuring it. 

Video has a great impact when used in Facebook, or any social media plus it can be a key component on your web site.

For more great tips on digital marketing join the Florida Digital Marketing Group on Facebook!

STAR LOFTS  on Biscayne Bay - Direct Bay Views 2 Story Dream Condo

720 NE 25th St., Unit #702 Miami, FL 33137

Watch the video Perfectly located near Midtown/Wynwood and Downtown Miami 2/2/1 boutique loft. Expansive master bedroom encompasses entire 2nd floor. Flowing floor plan designed for comfort, relaxation & entertaining. Walking distance to trendy Midtown, American Airlines Arena, Arsht Center & Wynwood. Metropolitan lifestyle in a ZEN environment. Walk to shops, cafes, entertainment & activities. Heated pool, fitness, sun deck.    Live the fun life or rent it out for investment income. Price: $620,000 MLS # A1701525 Rita Steinfeld-Regev,P.A. Broker Associate 305.343.1214 RitaRegev@gmail.com   Socialize With Me

Why you should list with me! SunnyIslesflrealestate.com

Smart Strategies for an Effective Website

You Are Your Website! 

 

 

Your web site sets the image people form about your business in a New York minute!

Your website should embody the character and personality of your organization!

Think of your website as your online storefront window, keeping in mind that
customers may visit you online even stepping foot in your business or meeting you!

This means your website should have the same attention to detail as your physical space/office, it should feel like your brand and contain important information. 

Believe it or not, the success of a website is decided to a great extent even before
it is made live. The selection of a right domain name is important. A domain name
should be easy, short, relevant, suggestive, and unique and must be carefully selected
after a comprehensive analysis of the market and competition. The domain name should include at least 1 key word used to search for your business/organization.

It is very important to decide what action you want the visitor to take, when they come
to your web site.

• Don't design a digital brochure
• If you want someone to shop - make an offer on the home page
• If you want to stay in touch with the visitor offer them an email sign up, phone number, on line appointment service or joining you on social media
• Introduce your business, new product or service with a video. If a picture is "worth a thousand words", a video will captivate your audience
• Place your important information "above the fold", visitors don't scroll
• Update your web site often with new copy, videos and images
• Include key wordsHere are site & pages we have developed.

Free Email Designs for Miami Businesses

 Digital Clients Are Moving Forward

Email provides a superb opportunity to build awareness and grow your business. 

We are offering a free email design. 

Contact me and lets design your FREE email and turbo-charge your business.

Review our current work:

• Stuarts of Boca (Email broadcasting)
• SunnyIslesFlRealEstate.com (Email broadcasting)
• Stuart's Wild Ride (Google Ads)
• WSBR Radio (Social media)
• WNN Radio (Social media)
• Rollabind (new home page design)
• Dr. Guberman (new home page design)
• MD Prevent (Google Ads, video, social media)
• BoomerExpo (new web site)
• BoomerTimes & SeniorLife (social media and email broadcasts)
• Cengi USA (developing new web site)
• SouthlandMall (launched a mobile web site)
• Parksman Parking (Google Ads)
• Sigal Realty (email broadcasts and social media)
• From Dawn Till Dusk Realty (developing a new web site)

Contact us and learn how you can have a custom "mini-web site" for $700 & free hosting!