Make Sure Your Web Makes A Great 1st Impression

 

The impression your web site creates can make your business soar or decline.  

All of your web site visitors are potential leads and new customers!
Your homepage is  the place where you can make that valuable first impression.

Make sure you make a great impression. Please realize you are selling the
unique characteristics, qualities, products and services you provide.

It is a competitive world and your web site should make your look world class and the top
in your field.

Your home page should highlight what makes you special and the best choice!

All the referrals you get are verified by viewing your web site, make sure you convert
those referrals to customers/clients.

Don't expect a web site to build your business if you:

>have a "cookie cutter" web site and look like everyone else

>don't promote your special qualities on the home page

>don't make it easy for someone to connect with you digitally

>don't use video to get your message across

>you don't update your home page often

Here are some basic tips on how to optimize your homepage and help direct users where you want them:

Bring all important content above the fold. If a user needs to scroll down to see a registration form, it might as well be on a different page entirely. Keeping all valuable functionality and content high on the page will maximize exposure and heighten general engagement levels.

Experiment with color contrasts. Our attention immediately goes to that which jumps out at us. Consider highlighting important sections, buttons or areas of your site with a different color to emphasize and draw the user’s eye.

Above all, keep it simple. Whatever the goal of your site may be, try to keep the homepage as straightforward as possible. If some users find the initial page overwhelming, confusing or difficult to navigate, then chances are they won’t stick around.

Video is the Key to Success - Guest Post by Sas Digital

Video Is The Key To Success

 

 

The video in the following email generated over 100 clicks!

The phone rang non-stop plus the agent received numerous emails.

Just include a video icon!

 

Email Video Marketing works.

We had seen the data and grasped that video is an engaging and powerful medium 
for any business or organization!

It’s clear that video is making an impact.

Online retailer Zappos claims  a 6–30% increase in conversions on product pages that have videos!

Let us shoot a FREE video for you and develop an email featuring it. 

Video has a great impact when used in Facebook, or any social media plus it can be a key component on your web site.

For more great tips on digital marketing join the Florida Digital Marketing Group on Facebook!

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Smart Strategies for an Effective Website

You Are Your Website! 

 

 

Your web site sets the image people form about your business in a New York minute!

Your website should embody the character and personality of your organization!

Think of your website as your online storefront window, keeping in mind that
customers may visit you online even stepping foot in your business or meeting you!

This means your website should have the same attention to detail as your physical space/office, it should feel like your brand and contain important information. 

Believe it or not, the success of a website is decided to a great extent even before
it is made live. The selection of a right domain name is important. A domain name
should be easy, short, relevant, suggestive, and unique and must be carefully selected
after a comprehensive analysis of the market and competition. The domain name should include at least 1 key word used to search for your business/organization.

It is very important to decide what action you want the visitor to take, when they come
to your web site.

• Don't design a digital brochure
• If you want someone to shop - make an offer on the home page
• If you want to stay in touch with the visitor offer them an email sign up, phone number, on line appointment service or joining you on social media
• Introduce your business, new product or service with a video. If a picture is "worth a thousand words", a video will captivate your audience
• Place your important information "above the fold", visitors don't scroll
• Update your web site often with new copy, videos and images
• Include key wordsHere are site & pages we have developed.

Free Email Designs for Miami Businesses

 Digital Clients Are Moving Forward

Email provides a superb opportunity to build awareness and grow your business. 

We are offering a free email design. 

Contact me and lets design your FREE email and turbo-charge your business.

Review our current work:

• Stuarts of Boca (Email broadcasting)
• SunnyIslesFlRealEstate.com (Email broadcasting)
• Stuart's Wild Ride (Google Ads)
• WSBR Radio (Social media)
• WNN Radio (Social media)
• Rollabind (new home page design)
• Dr. Guberman (new home page design)
• MD Prevent (Google Ads, video, social media)
• BoomerExpo (new web site)
• BoomerTimes & SeniorLife (social media and email broadcasts)
• Cengi USA (developing new web site)
• SouthlandMall (launched a mobile web site)
• Parksman Parking (Google Ads)
• Sigal Realty (email broadcasts and social media)
• From Dawn Till Dusk Realty (developing a new web site)

Contact us and learn how you can have a custom "mini-web site" for $700 & free hosting!

 

 

Get More Out Of Your Social Media

Here are recommendations to help you develop a successful social media program:

1. Be consistent.  While it may seem intuitive, consistency across social channels in a few key areas can significantly enhance how authoritative your social channels become. 
2. Write unique content: While it may seem much easier to simply copy and paste your social messages across the various channels, this adds little value to the respective channels. Duplicate content is recognized by search engine crawlers, and does not help enhance your social authority. From a user’s perspective, there is no reason to follow, like, and join your circle if they can do only one of these to receive all of the information that you may be sharing. Change up your message a bit to speak to your unique audience, as they differ from Twitter, Facebook, and other channels.
3. Share your own content: If you add additional content to your website, are offering a promotion, or would like to highlight a unique selling point of your company, share these links on your social channels. Not only does this reach your audience that are already engaged with you, but it also creates citations to this content and builds the authority of the host of this content. Build your website’s authority and reach your audience in one easy step!
4. Share content of others: Become a recognized player in your industry or in your local areas by networking and monitoring the power social users that are most relevant to you. If you would network or partner with them in person, do this online as well by visiting their social channels and sharing, retweeting, @mentioning, or connecting in any other way. Not only can you leverage the mutual relevancy in content, but also take advantage of having similar target audiences based on your local market.
5. Share your media from one channel on the other (when appropriate): While it is important to keep the media on your social channels fresh, you can help build how well these channels work together by sharing between them. For instance, if you want to share a video on Facebook and Twitter, upload it onto your YouTube channel and share this link. Additionally, if you want to add images to your Pinboard on Pinterest, upload them to Flickr and pin them to your Pinterest account from here. This will create an authorship tag on the images being pinned that links back to your Flickr gallery. By sharing media hosted in one channel, you are building the authority and reach of these social channels, ensuring that they are working with one another and maximizing their value.

We know Google is influenced by social signals. How many people are tweeting, liking, pinning, subscribing, and ‘plus one-ing’ your content can have a significant impact on your search engine results pages (SERPs).

By following the five recommendations above, you will build your company's audience and maximize its online brand value quickly.

Source: Scott Shabot