Get More Out Of Your Social Media

Here are recommendations to help you develop a successful social media program:

1. Be consistent.  While it may seem intuitive, consistency across social channels in a few key areas can significantly enhance how authoritative your social channels become. 
2. Write unique content: While it may seem much easier to simply copy and paste your social messages across the various channels, this adds little value to the respective channels. Duplicate content is recognized by search engine crawlers, and does not help enhance your social authority. From a user’s perspective, there is no reason to follow, like, and join your circle if they can do only one of these to receive all of the information that you may be sharing. Change up your message a bit to speak to your unique audience, as they differ from Twitter, Facebook, and other channels.
3. Share your own content: If you add additional content to your website, are offering a promotion, or would like to highlight a unique selling point of your company, share these links on your social channels. Not only does this reach your audience that are already engaged with you, but it also creates citations to this content and builds the authority of the host of this content. Build your website’s authority and reach your audience in one easy step!
4. Share content of others: Become a recognized player in your industry or in your local areas by networking and monitoring the power social users that are most relevant to you. If you would network or partner with them in person, do this online as well by visiting their social channels and sharing, retweeting, @mentioning, or connecting in any other way. Not only can you leverage the mutual relevancy in content, but also take advantage of having similar target audiences based on your local market.
5. Share your media from one channel on the other (when appropriate): While it is important to keep the media on your social channels fresh, you can help build how well these channels work together by sharing between them. For instance, if you want to share a video on Facebook and Twitter, upload it onto your YouTube channel and share this link. Additionally, if you want to add images to your Pinboard on Pinterest, upload them to Flickr and pin them to your Pinterest account from here. This will create an authorship tag on the images being pinned that links back to your Flickr gallery. By sharing media hosted in one channel, you are building the authority and reach of these social channels, ensuring that they are working with one another and maximizing their value.

We know Google is influenced by social signals. How many people are tweeting, liking, pinning, subscribing, and ‘plus one-ing’ your content can have a significant impact on your search engine results pages (SERPs).

By following the five recommendations above, you will build your company's audience and maximize its online brand value quickly.

Source: Scott Shabot

Social Media Consultant and Speaker

Looking for a social media consultant or social media speaker? Check out this short video below highlighting one of Miami's top social media trainers. In the video is only a short list of the engagements that he has done this year. For more information visit: Social Media Speaker Website If you represent a college or a university you should also check out Social Media for Students.

Keep it Simple Stupid

Having so many options in digital strategy & execution often means we falsely confuse the richness of a program or campaign with complexity, & in doing so lose the focus that will help us move our business goals forward.

Simple in most things is usually better, and digital strategy is no exception. Apply the KISS Principle!

The rule of three is a good one too. If a digital element does not satisfy one (or more) of these three primary goals then you should strongly question why it is included in your plan.

• Selling something or moving the user closer to the sale.
• Building something or creating future opportunities with that user including building trust or engagement and growing remarketing platforms.
• Learning something, gaining insights, or testing an approach or hypothesis

What We Do!

• Sell With Google Ads
• Create a custom web site, don't use a cookie cutter inexpensive solution.
• Your web site sets the tone & builds your brand identity - make sure it is world class!
• Custom web site options:
• 20 page WordPress site with a Content Management System (CMS)- $2,500.
• 20 page HTML site without CMS - $1,800 
• 5 page HTML mini-web site $600

See our sites in action! 

• Sunnyislesflrealestate.com 
• Rollabind   
• Photoron

Every day the Internet & digital marketing plays a greater role in everyone's business success.

Learn how to drive traffic & sales with Facebook, Twitter & Pinterest!

Be sure you are prepared to take advantage of the opportunities the Internet provides you!

Make your marketing great!

Contact Scott Shabot at SAS Digital http://sasdigital.net/

Forest Travel Agency is Hiring a Marketing Internship

A Marketing Internship has opened up within our Forest Travel Marketing Department. We are
looking for someone who has a true passion to learn more about the marketing field.  If you are
energetic, pro-active and possess strong written and oral communication skills, you should
apply! You would be working closely with the Marketing Manager to assist her in day-to-day
tasks. For more information about our company visit our website – www.foresttravel.com.

Internship Responsibilities:
 Update content on our websites daily
 Contact hoteliers to obtain content/images
 Take part in financial analysis
 Run social media campaigns

Hours:
Flexible depending on student’s schedule; however, we do require a minimum of 20 hours per
week.
Required Skills/Qualifications:
 Marketing Major (Junior or Senior Status)
 Basic knowledge of business concepts
 Strong written and oral communication skills
 High Energy Level
 Proactive
 Creative
Bonus Skills/Qualifications:
 Experience with Adobe Photoshop, Illustrator, or InDesign
 Bilingual – Spanish and English
Forest Travel Agency – 2440 NE Miami Gardens Drive, Suite #107, N. Miami Beach, FL 33180
Contact Information
Name: Ashtine Rodriguez
Title: Marketing Manager
Phone : 305 932 5560 x105
Fax : 305 932 1520
Email : ashtine@foresttravel.com

3 Winning Digital Moves

3 Digital Home Runs!

1) Use an incentive to get email & Facebook signups - slightly more than half of businesses in a variety of industries provide incentives for consumers who sign up for marketing emails according to a study released today by GetResponse. The email marketing service provider also say that 40% of businesses offer email sign ups via their Facebook pages.

2) Go mobile - more consumers will access the Internate by mobile devices than by desktops or laptop computers by 2013 projects, mary Meeker of Morgan Stanley. She also projects that mobile commerce will account for for nearly 2% of US retails sales by late 2012. While the web will account for between 5 -6%.


3) Run Google Ads for your key words - if you are not at the top of the first page for the key words your potential customers are using to search for you, create a Google Ad Words campaign. Over the Christmas buying season for each $1 spent on Google Ad Words retailers generated $5.57 in sales!

There are great digital opportunities waiting for your business and organization. Google search traffic grows every day for your business. Don't miss out

Author: Scott Shabot

Good Times at the MediaWhiz Fort Lauderdale Office

The MediaWhiz knows how to have fun. Here's a silly little toy that one of our team's developers brought in. This remote controlled shark caused quite a stir at our office. Check out the video and leave your thoughts on the comments below.

Also, if you know anyone that's looking for a career in online marketing, social media or advertising please reach out to me so that I can connect you with some key people.

Contact Info

Mini-Movie Creates Video Resumes for South Florida's College Students

Sign up now at Mini-Movie info

This is the future of video resumes. Tailor this video with a strong social media and online personal brand presence and you will become unstoppable. Everyone is going to want to hire you.

Shoots are not available in Miami, Pembroke Pines, North Miami, Downtown Miami and all of the South Florida area. Book your spot today by emailing Jeff HERE 

Miami LinkedIn Expert and Motivational Speaker - Jeff Zelaya's Interview

Meet South Florida: Jeff Zelaya 7.17.11 from Meet South Florida on Vimeo.

Miami Social Media Consultant Jeff Zelaya is featured in the Local Meet South Florida Website. He is interviewed by Agustina Prigoshin. He takes the time to answer questions about LinkedIn as well as share some of his best tips on how to leverage LinkedIn for results.

Rivvid Keeps Users Engaged Thru Online Video Games

Looking for social media marketing ideas? Well, have you heard of distracted driving? You might have not heard of it but I’m sure you caught yourself or someone else doing it. There are three main types of distracted driving.  Visually distracted is when you take your eyes off the road. Manual is when you physically take your hands off the wheel and Cognitive is when your mind is off what you are doing. Have you have ever texted and driven or witnessed someone texting and driving?  Chances are that they were doing all three. 

In order to demonstrate the harmful effects that texting can have on your driving skills, Rivvid is a social gaming website, that created a free online game that simulated what it would be like to text while driving. The object of the game was to test your attention span while watching video trivia and at the same time reply to an online phone sending you text messages.  Playing the game you see how easy it is to be distracted. Individuals who played the game were very likely to share their scores and compete against each other. Not only were these users learning a very important lesson, it motivated people to share with their friends - making it a powerful social media tool.

This game from a strategic advertising strategy perspective, acts as an intelligent product placement vehicle for companies to strategically inject their brands as part of the video trivia content. State Farm, Purina Mills, and several local businesses in the Tampa area caught wind of this game when a local Tampa orthodontist decided to leverage this platform, as a white label solution, to raise awareness about his concern with texting and driving within his community. The local orthodontist engaged with his fans via Facebook in talking about this platform, receiving feedback, watching how they shared with their friends and achieved over 1000% increase in feedback, interactions, and Facebook likes. The media caught wind of his campaigning and appeared in the local news, front cover of a magazine, and all the buzz surrounding this campaign were all due to using a social gaming tool to give reason for people to buzz about.

Customer engagement remains high since many users who play one game on the Rivvid Network also tend to play others. Brand integration is possible by positioning your brand as the "sponsor" of those quizzes or create a video trivia question in between game play so the consumer feels your brand's message is part of the gaming process. What's great about this is that there is no need for commercials, because the consumer is answering your video trivia question and naturally feels it's part of the game play! 

I can share with you Rivvid's demographic profiles and which age group are attracted to which game so you can maximize your media buying purchase power and calculate a phenomonal return on investment based on a TRUE ENGAGEMENT MODEL. You are welcome to contact me so I can help you develop a seamless strategic internet marketing strategy.

Questions to Ask Your Next Social Media Consultant

1) What kind of experience do they have?

2) Have they been able to do what they say they can do for you for themselves?

3) What kind of testimonials or recommendations can they offer?

4) How do they measure ROI?

5) What kind of research do they need to do before giving you a quote?

6) What kind of results have they achieved for other clients?

7) What kind of partners do they work with in the online space?

These are a couple of the qualifying questions that you can ask when shopping around for your social media consultant.

For a well qualified social media consultant check out this site.

Don't end up with a space cadet.

This post is thanks to the kind generosity of HOW TO MAKE MONEY

Free Online Marketing Consultation

We do everything from Internet Marketing to Search Engine Optimization to Social Media Marketing and all other forms of online marketing. The marketing experience that we create will be engaging and will reach and persuade the right consumers at the right time and the right place.

Contact us today for your free online marketing consultation.

Miami Social Media Consultant

If you are looking for Broward County and Miami-Dade County's best social media consultant then you have come to the right place. We will help you tackle all of your social media and online marketing needs. We also do public speaking and social media training.

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