Get More Out Of Your Social Media

Here are recommendations to help you develop a successful social media program:

1. Be consistent.  While it may seem intuitive, consistency across social channels in a few key areas can significantly enhance how authoritative your social channels become. 
2. Write unique content: While it may seem much easier to simply copy and paste your social messages across the various channels, this adds little value to the respective channels. Duplicate content is recognized by search engine crawlers, and does not help enhance your social authority. From a user’s perspective, there is no reason to follow, like, and join your circle if they can do only one of these to receive all of the information that you may be sharing. Change up your message a bit to speak to your unique audience, as they differ from Twitter, Facebook, and other channels.
3. Share your own content: If you add additional content to your website, are offering a promotion, or would like to highlight a unique selling point of your company, share these links on your social channels. Not only does this reach your audience that are already engaged with you, but it also creates citations to this content and builds the authority of the host of this content. Build your website’s authority and reach your audience in one easy step!
4. Share content of others: Become a recognized player in your industry or in your local areas by networking and monitoring the power social users that are most relevant to you. If you would network or partner with them in person, do this online as well by visiting their social channels and sharing, retweeting, @mentioning, or connecting in any other way. Not only can you leverage the mutual relevancy in content, but also take advantage of having similar target audiences based on your local market.
5. Share your media from one channel on the other (when appropriate): While it is important to keep the media on your social channels fresh, you can help build how well these channels work together by sharing between them. For instance, if you want to share a video on Facebook and Twitter, upload it onto your YouTube channel and share this link. Additionally, if you want to add images to your Pinboard on Pinterest, upload them to Flickr and pin them to your Pinterest account from here. This will create an authorship tag on the images being pinned that links back to your Flickr gallery. By sharing media hosted in one channel, you are building the authority and reach of these social channels, ensuring that they are working with one another and maximizing their value.

We know Google is influenced by social signals. How many people are tweeting, liking, pinning, subscribing, and ‘plus one-ing’ your content can have a significant impact on your search engine results pages (SERPs).

By following the five recommendations above, you will build your company's audience and maximize its online brand value quickly.

Source: Scott Shabot

Social Media Consultant and Speaker

Looking for a social media consultant or social media speaker? Check out this short video below highlighting one of Miami's top social media trainers. In the video is only a short list of the engagements that he has done this year. For more information visit: Social Media Speaker Website If you represent a college or a university you should also check out Social Media for Students.

Keep it Simple Stupid

Having so many options in digital strategy & execution often means we falsely confuse the richness of a program or campaign with complexity, & in doing so lose the focus that will help us move our business goals forward.

Simple in most things is usually better, and digital strategy is no exception. Apply the KISS Principle!

The rule of three is a good one too. If a digital element does not satisfy one (or more) of these three primary goals then you should strongly question why it is included in your plan.

• Selling something or moving the user closer to the sale.
• Building something or creating future opportunities with that user including building trust or engagement and growing remarketing platforms.
• Learning something, gaining insights, or testing an approach or hypothesis

What We Do!

• Sell With Google Ads
• Create a custom web site, don't use a cookie cutter inexpensive solution.
• Your web site sets the tone & builds your brand identity - make sure it is world class!
• Custom web site options:
• 20 page WordPress site with a Content Management System (CMS)- $2,500.
• 20 page HTML site without CMS - $1,800 
• 5 page HTML mini-web site $600

See our sites in action! 

• Sunnyislesflrealestate.com 
• Rollabind   
• Photoron

Every day the Internet & digital marketing plays a greater role in everyone's business success.

Learn how to drive traffic & sales with Facebook, Twitter & Pinterest!

Be sure you are prepared to take advantage of the opportunities the Internet provides you!

Make your marketing great!

Contact Scott Shabot at SAS Digital http://sasdigital.net/

6 Goals To For Your Social Media Efforts

 

In just a short time, social media has become a fascinating mainstay in our lives. Popular platforms have rapidly grown to hundreds of millions of users, and the adoption of social media platforms has no end in sight. 

 

This social media “revolution” has changed the traditional business monologue into a two-way dialogue with customers and prospects. 

 

Social media:

• Allows companies & brands to learn more about their target audience easier and for less cost.
• Levels the playing field, now you can have a better social media program then a Fortune 500 company.
• Provides cost-effective communications in comparison to traditional marketing avenues. 
• Emphasizes great content, allowing companies to attract fans, followers and new customers based on their services, products and how they present themselves.
• Leverages the importance, value and relevancy of real time, immediate communications.
• Generates more exposure and potential for awareness compared to other marketing programs due to its "viral" nature.

What this means is that if you embrace social media channels to reach customers and prospects the potential for business growth is limitless. 

 

There are 6 social media goals you should shoot for!

 

1. Building Brand Awareness 

2. Making Customer Service Personal with Social Media 

3. Adding Events to Social Media Programs 

4. Adding Social Media to Product Introductions 

5. Embracing Social Media to Build Your Sales Pipeline 

6. Activating Your Community to Take Action

 

If you would like to meet and discuss how to use social media to build your business and discuss a tactical overview of your social media potential please contact me.

Best social media moves!
 

FOR SOCIAL MEDIA HELP CONTACT HERE

 

Source: Scott Shabot

Miami Heat Memes

Good Job is Wade, Good Effort is Lebron

Check out these hilarious MIAMI HEAT MEMES

Are you rooting for the Heat? Do you think they can take on the Celtics? It's looking really tough right now and they might not be able to pull a victory. But at least we'll be able to have a good laugh about this a couple of years later. Will Lebron stay? Will Wade be traded? Will Bosh get a part in Jurassic Park?

We might never know! But what we do know is that they are the funniest Miami Heat Memes that we've seen this week. If there was an Eastern Conference Meme Finals then the Heat would definitely sweep it. You can put a ring on it!