Looking for social media marketing ideas? Well, have you heard of distracted driving? You might have not heard of it but I’m sure you caught yourself or someone else doing it. There are three main types of distracted driving. Visually distracted is when you take your eyes off the road. Manual is when you physically take your hands off the wheel and Cognitive is when your mind is off what you are doing. Have you have ever texted and driven or witnessed someone texting and driving? Chances are that they were doing all three.
In order to demonstrate the harmful effects that texting can have on your driving skills, Rivvid is a social gaming website, that created a free online game that simulated what it would be like to text while driving. The object of the game was to test your attention span while watching video trivia and at the same time reply to an online phone sending you text messages. Playing the game you see how easy it is to be distracted. Individuals who played the game were very likely to share their scores and compete against each other. Not only were these users learning a very important lesson, it motivated people to share with their friends - making it a powerful social media tool.
This game from a strategic advertising strategy perspective, acts as an intelligent product placement vehicle for companies to strategically inject their brands as part of the video trivia content. State Farm, Purina Mills, and several local businesses in the Tampa area caught wind of this game when a local Tampa orthodontist decided to leverage this platform, as a white label solution, to raise awareness about his concern with texting and driving within his community. The local orthodontist engaged with his fans via Facebook in talking about this platform, receiving feedback, watching how they shared with their friends and achieved over 1000% increase in feedback, interactions, and Facebook likes. The media caught wind of his campaigning and appeared in the local news, front cover of a magazine, and all the buzz surrounding this campaign were all due to using a social gaming tool to give reason for people to buzz about.
Customer engagement remains high since many users who play one game on the Rivvid Network also tend to play others. Brand integration is possible by positioning your brand as the "sponsor" of those quizzes or create a video trivia question in between game play so the consumer feels your brand's message is part of the gaming process. What's great about this is that there is no need for commercials, because the consumer is answering your video trivia question and naturally feels it's part of the game play!
I can share with you Rivvid's demographic profiles and which age group are attracted to which game so you can maximize your media buying purchase power and calculate a phenomonal return on investment based on a TRUE ENGAGEMENT MODEL. You are welcome to contact me so I can help you develop a seamless strategic internet marketing strategy.
