Wednesday, September 24, 2014

SLIDESHARE: Innovative Content Marketing From B2B Brands


I recently asked several marketing professionals in my network the following question: Is there a brand that you would consider an innovator or leader when it comes to their B2B content marketing? The growth of B2B Content Marketing keeps growing and with growth comes the need to differentiate and innovate in order to garner attention through the noise. Dozens of case studies, polls, statistics and white papers prove that B2B Content Marketing drives engagement, trust and conversions. Some of the brands that popped up frequently as I surveyed these marketing professionals were: Hubspot, UPS, American Express, Salesforce, GE, IBM, LinkedIn. All the B2B brands that the marketing professionals mentioned below share one thing in common. The brands are able to illicit an emotional connection, provide relevancy and have an overall “WOW Factor” that make their content marketing pop and stand out from the masses. Brands that are able to be innovative and creative with their content marketing will have a higher probability of success with their campaigns. The various B2B brands mentioned by the 21 marketing professionals below are sharing and producing the most innovative content…but what exactly is innovative content? 

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Tuesday, May 20, 2014

Reviews of Miami Social Media Speaker

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Jeff Zelaya is Miami born, professional public speaker and social selling trainer. 

Jeff graduated from Florida International University with a Bachelors Degree in Marketing Management and a Certificate in Sales and Customer Relationship Management. Jeff Zelaya was a Award Winning student and won 1st place nationally at the AMA Collegiate Sales Competition and also helped led the AMA organization in winning 1st place as a Chapter internationally.  

Click here to see the full news story on the FIU Business website. Besides social selling, he also teaches on the topics of LinkedIn, Personal Branding, Social Media Marketing and Public Relations 

In the video above you'll find reviews from: 

Interested in learning more about how to work with Marketing Consultant, Jeff Zelaya? Click HERE to contact Jeff and request more information. 

Tuesday, May 13, 2014

"Rules to Success: #1 Show up, #2 Make sure it's at the right place" - Jeff Zelaya

Rules to Success Quote

Jay Z, Beyonce and Solange Beat Down by Internet Memes

Jay Z was beat down by Sister-in-law Solange Knowles. TMZ broke the news and blasted this Carter/Knowles Family Feud for the world to see. Here's the video:



According to TMZ, the fight happened in the elevator at the Standard Hotel in NYC. This was during the MET gala. It's unclear why the two were fighting but the Social Media world has it's own theories and their own memes + hashtag to go along with it. Check out some of the funniest Jay Z and Solange memes that we found while browsing the #whatjayzsaidtosolange hashtag on twitter and instagram.



Click here to see more Beyonce, Solange and Jay Z Memes



Tuesday, March 25, 2014

LinkedIn Trainer and Social Selling Expert

In our ever-changing field of marketing, sales and social media, Jeff Zelaya is at the forefront of Social Selling. In Jeff's presentations he will teach you and your sales force how to leverage various social media channels as effective selling tools. His training will open your eyes to the limitless possibilities for Sales 2.0. Most sales executives have a Linkedin profile but few know how to really leverage it for maximum results. Jeff Zelaya will make sure that you learn all the tips, strategies and practices that will make you more effective with social media and use it to increase sales.

 In the Social Selling webinar below LinkedIn expert Jeff Zelaya teaches you his proven strategies, tactics and secrets for using LinkedIn to prospecting, generate more leads, close more business and increase your profits.