Email provides a great ROI and is an excellent vehicle to stretch your marketing dollars. Building awareness of your products and services and keeping them "top of mind" is critical to sales. If consumers are thinking about your products and services you have a much better chance of selling them.
Just building a site does not guarantee trafic. A great traffic builder sits in your data base of contacts and customers emails.
Keys to successful emails are:
• Bold eye catching design
• Have some important interesting news which is relevant
• Key selling message
• Links to take action
• Incorporate your web site navigation bar
• Use the creative position and color pallete of your web site
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