5 Tips for Better Facebook Ad Performance

Advertisers no longer question, (accept GM), “should I run Facebook ads?” But instead they ask, “How can I run successful Facebook ads?” As advertisers experiment with Facebook ads, here are some proven techniques to improve ad performance:

1) Take Advantage of Targeting by Gender or Location Use all targeting options available to you – this will control costs Targeted ads will help you evaluate results as well as improve conversions
2) Refresh Facebook Ad Creatives 2-3 Times Per Week Ad Fatigue occurs much faster on Facebook vs. other paid channels Refreshing your ad will increase clicks and bring new users to your landing page

Figure 1: clicks have declined over a period of 2 weeks due to ad fatigue

3) Keep Your Ad Creatives Simple Make sure your ad is easy to read with simple language. Do not try to fit every detail into the ad – just the most compelling aspects of your product or special Use Facebook language-such as “like”, “fans”, and “comment” to encourage engagement with your ads

4) Landing pages Your ad should direct users to the most relevant landing page. Make sure to include the specific information that you mentioned in the ad for an increase in conversions

5) Evaluate your campaign performance Use Facebook and Google Analytics to track and evaluate your campaign performance Your Click-Through-Rate (CTR) is a particularly good indicator of how well your ads are doing We have extensive experience and can help you create a Facebook campaign that will drive awareness and generate sales. Imagine if your page had 5,000+ people following it and how you could grow your business by posting for FREE!

Do you need help with your Facebook Ads. Click Here!


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