Monday, June 25, 2012

Keep it Simple Stupid


Having so many options in digital strategy & execution often means we falsely confuse the richness of a program or campaign with complexity, & in doing so lose the focus that will help us move our business goals forward.

Simple in most things is usually better, and digital strategy is no exception. Apply the KISS Principle!

The rule of three is a good one too. If a digital element does not satisfy one (or more) of these three primary goals then you should strongly question why it is included in your plan.
  • Selling something or moving the user closer to the sale.
  • Building something or creating future opportunities with that user including building trust or engagement and growing remarketing platforms.
  • Learning something, gaining insights, or testing an approach or hypothesis


What We Do!
  • Sell With Google Ads
  • Create a custom web site, don't use a cookie cutter inexpensive solution.
  • Your web site sets the tone & builds your brand identity - make sure it is world class!
  • Custom web site options:
  • 20 page WordPress site with a Content Management System (CMS)- $2,500.
  • 20 page HTML site without CMS - $1,800 
  • 5 page HTML mini-web site $600
See our sites in action! 
Every day the Internet & digital marketing plays a greater role in everyone's business success.

Learn how to drive traffic & sales with Facebook, Twitter & Pinterest!

Be sure you are prepared to take advantage of the opportunities the Internet provides you!

Make your marketing great!

Contact Scott Shabot at SAS Digital http://sasdigital.net/

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