Check your web results/Google Analytics probably 20% or more of your traffic is coming from iPhones and other smartphones. Without a mobile site chances are you are not making the most of the visits from mobile sources.
2013 is the year you must make it easy for your customers/clients and potential new ones
to engage with you on their smartphones. There are now 1 BILLION smartphones on the planet.
Mobile is a huge opportunity. It allows us to reach people at new moments, including dawn (66% wake up with their phone). Around 67% of people already shop on their phone.
Mobile is a huge opportunity. It allows us to reach people at new moments, including dawn (66% wake up with their phone). Around 67% of people already shop on their phone.
You cannot afford to ignore mobile any more than you can ignore the Internet.
This will be the year that more people are interacting with their smartphones than on their desktops.
This will be the year that more people are interacting with their smartphones than on their desktops.
Are you ready?
The first step is to assess how you’re doing given the number of people reading your
emails, visiting your site and learning about your business on their phones.
Read your emails and visit your site from your smartphone. Try to shop,
sign up or any web site action offered.
See what happens when you try to move across devices as most people do ‐
Read your emails and visit your site from your smartphone. Try to shop,
sign up or any web site action offered.
See what happens when you try to move across devices as most people do ‐
from desktop to tablet to phone.
Ask yourself:
1. People come to you for information. Is your website mobile‐friendly so that information is easy to find and use, on any device?
2. Are your emails easy to read on mobile devices? Do the calls to action on your emails lead to easy ways to respond on mobile?
3. Are your events mobile‐friendly? Can people easily check the agenda online during the event ‐ and share content via social media?
4. Are important articles or reference materials available in a format that can be read on a mobile device?
5. Is it easy to share your content on social media with a click or two on a mobile device?
No? Then you could be missing out on opportunities in an era when they are more often than not on their smartphones.
Note:
Mobile, like all technology, doesn’t work on its own. You still need a
compelling call to action and conversion strategy that reaches people at the right time!
Turn to SAS Digital, they build great mobile sites, ask the Southland Mall! (view it from your phone to see the mobile site)
Turn to SAS Digital, they build great mobile sites, ask the Southland Mall! (view it from your phone to see the mobile site)
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