Make Sure Your Web Makes A Great 1st Impression

 

The impression your web site creates can make your business soar or decline.  

All of your web site visitors are potential leads and new customers!
Your homepage is  the place where you can make that valuable first impression.

Make sure you make a great impression. Please realize you are selling the
unique characteristics, qualities, products and services you provide.

It is a competitive world and your web site should make your look world class and the top
in your field.

Your home page should highlight what makes you special and the best choice!

All the referrals you get are verified by viewing your web site, make sure you convert
those referrals to customers/clients.

Don't expect a web site to build your business if you:

>have a "cookie cutter" web site and look like everyone else

>don't promote your special qualities on the home page

>don't make it easy for someone to connect with you digitally

>don't use video to get your message across

>you don't update your home page often

Here are some basic tips on how to optimize your homepage and help direct users where you want them:

Bring all important content above the fold. If a user needs to scroll down to see a registration form, it might as well be on a different page entirely. Keeping all valuable functionality and content high on the page will maximize exposure and heighten general engagement levels.

Experiment with color contrasts. Our attention immediately goes to that which jumps out at us. Consider highlighting important sections, buttons or areas of your site with a different color to emphasize and draw the user’s eye.

Above all, keep it simple. Whatever the goal of your site may be, try to keep the homepage as straightforward as possible. If some users find the initial page overwhelming, confusing or difficult to navigate, then chances are they won’t stick around.